Flowflex is committed to maintaining the integrity and quality of our brand. To protect our intellectual property and ensure consistent brand representation, we have established the following policy outlining how our images can be used in marketing materials, both physical and digital.

What is Copyright?

Copyright is a form of legal protection given to the creators of original works, including images, graphics, and photographs. This protection grants the copyright holder exclusive rights to use, reproduce, and distribute their works. Flowflex holds the copyright to all images we produce and distribute.

Why is it Important to Have Permission to Use an Image?

Using images without the necessary permission infringes upon copyright laws, which can result in legal action, fines, or other penalties. By seeking and obtaining permission, you respect the rights of the creator and maintain a professional and ethical approach in your marketing activities. Proper use of images ensures that they are displayed as intended, maintaining the integrity of the brand.

Guidelines for Using Flowflex Images

To ensure our images are used appropriately, please adhere to the following guidelines:

Attribution on Physical or Printed Media

• When using Flowflex images in physical or printed marketing materials, such as brochures, posters, or leaflets, you must include a copyright notice directly on the material: "© Flowflex [year]"

Attribution on Online Media

• When using Flowflex images in physical or printed marketing materials, such as brochures, posters, or leaflets, you must include a copyright notice directly on the material: "© Flowflex [year]"
• Additionally, to adhere to best practices, you should follow Google’s guidance on image license metadata. For detailed information, please refer to Google’s guidelines here: Google Image License Metadata.
• When applying the license metadata, ensure that the license URL is set to: http://flowflex.com.

Permissions and Limitations

• Do Not Alter or Edit Images: Any modifications to Flowflex images, such as cropping, altering colours, or adding text overlays, require prior written permission from Flowflex.
• Prohibited Uses: Flowflex images must not be used in any way that is defamatory, misleading, or damaging to the Flowflex brand.

Contact for Permissions and Further Guidance

If you have any questions about using Flowflex images or require permissions beyond those outlined in this policy, please contact us.

By following these guidelines, you help protect the integrity of Flowflex’s brand while effectively utilising our images in your marketing efforts. Thank you for your cooperation.